Hi, I’m Paula—a designer and Miami-raised creative. My agency career started in Coral Gables at Cooper DDB, where I cut my teeth working on clients like the Florida Lottery, the Miami Heat, and Carnival Cruise Lines.
From there, I spent six years at Crispin Porter + Bogusky, working on global brands like Burger King, Coke Zero, Microsoft, and Vitaminwater. I then jumped to the client side with Zumba Fitness, where I got a closer look at building brand from the inside out.
Craving a more experimental, art-driven space, I joined Product/81—a Miami-based creative studio and Wynwood gallery—where we merged branding with culture through monthly art activations and collaborations powered by South Florida Ford, blending local talent with immersive brand experiences. I eventually moved to Los Angeles, working in a hybrid setup with frequent visits to Miami for team meetups, creative jams, and art gallery activations.
After my time at Product/81, I stayed in California and dove into freelance work—partnering with cannabis startups and emerging brands that were redefining the space.
Now back in Florida, I’m focused on freelance collaborations across digital, identity, print and packaging—partnering with brands that value thoughtful design and a bit of fun along the way.