As the Senior Designer for PlayMonster’s presence at Toy Fair 2024—the toy industry’s largest annual trade show—I led the design direction and execution of their exhibit at the Javits Center in New York. I collaborated with vendors and internal teams to create an immersive brand experience that honored PlayMonster's visual identity while showcasing new product innovations to buyers, media, and industry professionals.
I also designed interactive podiums that highlighted new game launches, encouraging attendees to engage directly with the products through live demos and hands-on play.
PlayMonster Product Catalog
Product Catalog
Product Catalog
Product Catalog
Product Catalog
