PlayMonster Game & Toy Company

As the Senior Designer for PlayMonster’s 2024 product catalog, I led the creative direction and full execution of a visually engaging, strategically organized catalog that showcased the brand’s diverse portfolio. I collaborated closely with product managers, photographers, and marketing teams to highlight each line in a way that upheld PlayMonster’s visual identity while elevating new and existing product stories. I also developed interactive-style page layouts that emphasized new game launches and encouraged buyers to explore features, components, and play value through clear, intuitive design.